Small Business Resources

Think you're immune to ad slogans? Maybe, maybe not. Advertisers use plenty of tactics to keep that slogan running through your head.

In case you hadn't noticed, advertising has made its way into the virtual world of video games. More and more companies are testing the waters with a somewhat new method of reaching potential customers called advergaming.

If you have your own Web site, affiliate programs can be a great way to earn some extra money or advertise your site. Learn how affiliate networks and affiliate programs work.

A consistent visual image and a strong brand identity tell customers what you do, who you are and what kind of business culture you have, all of which are vital in today's congested marketplace.

A jingle is an advertising slogan set to a memorable melody. How catchy are they? Just try and finish this article without getting one stuck in your head.

In the business world, knowing your target market is crucial to success. Any time you introduce a new product or service, how do you know anyone is going to buy it? Learn all about market research.

TV shows do it. Movie production companies do it. Video games do it. But how much do we unconsciously take in when a brand or product shows up on our screen? Apparently a good deal -- product placement is a growing advertising tactic.

In this article, we'll take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. We'll also provide tips, checklists and web links that will make your job a heck of a lot easier.

Basic tips and examples of how to promote businesses online today.